Turned childhood hobby into lucrative business opportunity
Hi, my name is Casper Frederiksen. I live and reside i Denmark and since I was a kid I’ve played computer games. I was very good at computers in school and I attended a lot of lan-parties or computer-get-togethers. You know, a gathering of nerds in one room all there to play computer and share an experience. It was awesome. Yes, I’m a nerd…or I was. Today I’m a different kind of nerd. More on that in a minute.
You see I out grew this ‘let’s-meet-and-play-computer-games’ and instead I started to study business and marketing, as my hobby as well as a carrier. I went to Copenhagen Business School to learn how to master the game of business. Simultaneously I bought a ton of home study courses, audio books, kindle e-books and more. Especially online marketing or digital marketing had my interest. Eventually I got pretty good at online marketing and today I’m one of the most used teachers/speakers in Denmark within this field. I teach a lot, that’s what I’m saying. But I also study like crazy. And I practice what I preach in my own businesses but mostly for my clients. I’m always a student first, a practitioner second and a teacher third – although a lot of my time has been devoted to teaching these past years. I’m constantly, just like you:
But sometimes one just needs a break from it all and then I either watch a good series on Netflix, listen to an audiobook or I play a computer game. Often times a game on my iPhone.
My wife and I are watching most of the series that we enjoy on Netflix together, so that’s time well spent. The audio books are brain food, that’s perfect use of ones time as well. Even more so than Netflix actually, but we like to get lost in a good tv series, the drama, the entertainment, the humor etc.
The one thing my wife is not a big fan of is computer games, so I turned it into a business. Not that my wife “wouldn’t let me” – there’s no such thing in our relationship. We make plenty of room for each others interests and support each other, but she was kind of right in her assessment, about it being an unproductive use of my time. If I really wanted to make a lot of money in business, so I could retire from a day-to-day job and focus on what I wanted to do, such as spend more time with my family, I would need to spend my time productively. I didn’t change much around to make that unproductive time a business investment – I started this business.
Today, going to the app store and playing games on my phone or any computer game for that matter, is no longer unproductive time spent – today it’s research for my studio’s upcoming game releases.
I started Easy Games Studio = Problem solved.
And I think I should tell you, in case you are wondering, I didn’t sit down to learn Objective C, or CoCos2d or Unity or any app programming language. I studied the business side and marketing aspect of starting and building an app business. That’s my role in this endeavor, I’m the captain of this ship, that’s the only thing I do. I outsource and delegate the rest.
If you want to learn more about the app business, you should come back to this blog regularly to check for updates. I’ll be posting about the industry, my gaming studio and the games we publish and how we intend to monetize them, reviews about how it’s working and what actually makes us money in this business – so you can do it too if you want to.
Our first game release is a game called Ninja Turtle Nachos. You should download it when it becomes available for download in the Apple app store and if you feel like it, please leave us a review on the app store, I would sincerely appreciate it. Thank you.